pracownik naukowy w Katedrze komunikacji medialnej I reklamy na Wydziale Filozoficznym Uniwersytetu Konštantína Filozofa w Nitrze (Słowacja).Peter Mikuláš, Ph.D. is a lecturer and researcher in media communication theory and media analysis. In his theoretical work and research he deals with the genre categorization of media products, especially television and new media. He also deals with marketing aspects of media production and visual communication, especially political photography as a part of a political PR and other marketing aspects of political communication. He also focuses on new media and online social networking and the use of mobile technologies in social networks. Recently, he has published a monograph on new television genres titled Reality TV (2011).