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Keywords: "Niedziela" weekly magazine interwar period reklama beauty health

KMT 2021 nr 4 Download PDF

Wellness And Beauty Advertising in the ‘Niedziela’ Weekly during the Interwar Period

Cite: , Reklama zdrowia i urody w tygodniku „Niedziela” w okresie międzywojennym, "Kultura - Media - Teologia", 2021( 48) nr 4, s. 229-254.

DOI: 10.21697/kmt.48.10

The article presents an analysis of the contents of the advertisments on wellness and beauty published in the ‘Niedziela’ weekly in 1926–1939, that is a Częstochowa diocese weekly. The aim of this study is to determine the editors’ policy of publishing medical advertisements in a Church magazine on the general interwar tendencies background. Company, service or medical adverts published in the ‘Niedziela’ Catholic weekly represent the press advertisement tendencies of that time. Medical ads were subject to the same marketing principles as the remaining advertisement categories within this weekly. The Catholic weekly, however, respected mostly moral rules such as the readers’ honesty, truth and wellness and also took into consideration the nationality issues and did not focus on economic pragmatism.

About authors

Krzysztof Horowski

ORCID: 0000-0003-3145-1712


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