Keywords: Image adventists church church minorities public relations social media

KMT 2019 nr 3 Download PDF

Public Relations in the Church Ministry. The Issue of PR Tools Used by Religious Minorities in Poland Based on the Example of the Seventh Day Adventist Church

Cite: , Public relations w służbie Kościoła. Problematyka wykorzystania narzędzi PR przez mniejszości wyznaniowe w Polsce na podstawie działalności Kościoła Adwentystów Dnia Siódmego, "Kultura - Media - Teologia", 2019( 38) nr 3, s. 115-142.

DOI: 10.21697/kmt.38.5

The article is presented the research on the issue of PR tools used by the Seventh Day Adventists – religious organisation operating in Poland. It’s based on the Church’s communication audit of owned media, like: the television, the Internet, the press, as well as earned media and Social Media. The analysis has been placed on the historical background of PR formation and the approach to this field by Catholics and Protestants.

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Michał Rakowski

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