KMT 2019 nr 4 Download PDF

Opportunities versus expectations. How do instamatki communicate and what values are important to them?

Cite: , Możliwości kontra oczekiwania. Jak komunikują się instamatki i jakie wartości wyznają?, "Kultura - Media - Teologia", 2019( 39) nr 4, s. 50-76.

DOI: 10.21697/kmt.39.3

More and more young women who are expecting a child or have already become mothers are setting up Instagram accounts and treating them as a diary from a new chapter of life. Instamatki – because that is how women documenting various faces of motherhood call themselves – are already an organized group whose members often know each other in the real world. The photographs they show – in conjunction with the characteristic descriptions and comments below them – provoke numerous reflections. Questions arise, among others: what women’s needs are met by communicating about motherhood in social media, what means of expression they use in entries posted on the Web and what determines their choice, what picture of motherhood emerges from the analysis of the content they publish, and finally: what values are important to them.

About authors

Dr Marta Jarosz

ORCID: 0000-0003-1626-5663