KMT 2022 nr 2 Download PDF

Health and work in times of pandemic. Guidance in the Polish women’s printed press

Cite: , Zdrowie i praca w czasie pandemii. Poradnictwo w polskiej kobiecej prasie drukowanej, "Kultura - Media - Teologia", 2022( 50) nr 2, s. 22-42.

DOI: 10.21697/kmt.50.2

Guidance in the media is not a new phenomenon. A large proportion of books are guides. Advice columns have always existed in the women’s press. As the press market segmentation deepened, publishers of women’s magazines started to launch titles almost entirely devoted to guidance. Such an evolution of many women’s magazines resulted from the fact that the advisory content was popular among readers. Women were eager to buy such magazines. Crisis situations have always increased the demand for guidance content. This was also the case during the COVID-19 pandemic. The article is based on the offer addressed to a mass, female audience and attempts to answer the following questions: what content concerning the pandemic was covered by women’s press, how it advised, who advised, in other words, what functions did the guidance provide in magazines addressed to women during the pandemic.

About authors

Olga Dąbrowska-Cendrowska

ORCID: 0000-0002-7527-3789

Katarzyna Gajlewicz-Korab

ORCID: 0000-0002-4900-2854