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Keywords: advertaiment branded content product placement brand tv series

KMT 2022 nr 2 Download PDF

Ways of using the series by brands – introductory remarks

Cite: , Sposoby wykorzystania serialu przez marki – uwagi wstępne, "Kultura - Media - Teologia", 2022( 50) nr 2, s. 7-21.

DOI: 10.21697/kmt.50.1

The series is one of the genres that are sometimes used by brands in communication with their recipients. The aim of this article is to characterize the main types of relationship between the brand and the series: using a prepared series, an advertising series and branded content as a series. The text is based on a review of literature, an analysis of several Polish series produced for brands or in cooperation with brands, and an interview with Krzysztof Landsberg (Prime Film Production).

About authors

Agnieszka Barczyk-Sitkowska

Uniwersytet Łódzki

ORCID: 0000-0002-1149-2317


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