Cite: Katarzyna Siewicz, Wpływ przekazu medialnego na współczesny wzorzec męskości a implikacje dla edukacji, "Kultura - Media - Teologia", 2013( 15) nr 4, s. 8-21.
Today’s culture lifestyle creates many of the life aspects which men have to face. The requirements cause that their interests need to focus on their body as well as the lifestyle. Because of the mass media men are under observation at all times and the very tiny mistake is always caught. In addition same media creates the patch which men need to follow in order to became more masculine – using the women attributes like cosmetics, perfume and latest fashionable clothes. Nowadays masculinity gets more feminized. Men follow the media and forget about their sex identity. As the consequence – men essence can be only described as per their biological sex. The differences between men and women becomes less noticeable and therefore the era of the androgynity approaches. The aim of this article is to present the media forced ‘men pattern’ with comparison to the current women’s expectations of them. The results of the analysis has been presented in self research. Moreover the urgent need to introduce proper educational programs has been shown. This need to be adequate with the present culture requirements.