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Keywords: Visual media hue aesthetics photography colour functions colour visual culture magazines marketing viral marketing narrativity picture covers press psychology cover topics trademark

KMT 2017 nr 1 Download PDF

Anna Jupowicz-Ginalska

Cover topics in Polish press magazines – their components and preferences of the recipients

Cite: Anna Jupowicz-Ginalska, Tematy okładkowe polskich magazynów – elementy składowe i preferencje odbiorców, "Kultura - Media - Teologia", 2017( 28) nr 1, s. 192-208.

DOI: 10.21697/kmt.28.10

Covers are one of the most important elements in the magazine. They consist of logo, taglines, price, number and date of publication, bar codes and cover topics, co-created by illustrations and texts. In this article, the author examines two topics: first of all, reactions of the audience (attracting the attention, reviewing, buying, giving up the reviewing, giving up the buying). Second of all – cover’s topics components (approach to photography, graphics and texts). The article verifies three hypotheses: 1) recipients treat the cover’ topics components differently; 2) demographic categories (such as age, gender, place of residence, education) have a important impact on preferences for cover topics; 3) cover topics should be significant for publishing business. The foundations of the presented text are quantitative surveys, conducted by CAWI (Computer Assisted Web Interviews). They were conducted on September 2-6th, 2016 on a nationwide sample of Poles counting N = 1094 people, selected from Ariadna panel.

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Dr Anna Jupowicz-Ginalska

ORCID: 0000-0002-7016-0427


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