Uniwersytet Kardynała Stefana Wyszyńskiego
w Warszawie
ul. Dewajtis 5
01-815 Warszawa
kmt.uksw.edu.pl
kmt.uksw@gmail.com
ISSN 2081-8971
DOI 10.21697/kmt
Strona archiwalna
Na tej stronie znajdują się numery archiwalne kwartalnika od 1 (2010) do 53 (2023). Począwszy od numeru 54 kwartalnik znajduje się pod tym adresem.
Keywords: children media education consumerism marketing reklama
Aleksandra Gralczyk
Weak points in the development of children as an object of manipulation of marketers
Cite: Aleksandra Gralczyk, Słabe punkty w rozwoju dzieci jako przedmiot manipulacji marketingowców, "Kultura - Media - Teologia", 2012( 9) nr 2, s. 54-68.
DOI: 10.21697/kmt.9.3
Advertising Specialists and Marketers more and more frequently treat children as an object of interest, as the specialists perceive children as a group of consumers with great potential. Marketers and Advert Specialist make efforts to become acquainted with children’s psyche as well as their cognitive and emotional behavioral changes. Specialists observe also young people consumer behaviour and their reaction to strategies used in advertisement. In this paper are presented growth phases of children between the age of 7 to 15 and weak points in children development that marketers take advantage of. Additionally author discusses a process of learning consumer behaviour by children.
About authors
Dr Aleksandra Gralczyk
ORCID: (nieznany)
Issues
- KMT53: Literature - Media - Language
- KMT52: In the Field of Journalism
- KMT51: Liturgy in the virtual world
- KMT50: In the field of theology, communication and media culture
- KMT49: Communication and Media
- KMT48: Contemporary paradigms of social communication
- KMT47: We celebrate our 10th anniversary
- KMT46: In the field of politics, communication and media
- KMT45: Wisdom and communication in the present day
- KMT44: Search for good, truth and beauty
- KMT43: Indentity contexts
- KMT42: Cultural Identity
- KMT41: Madia in a pandemic
- KMT40: Communication and education
- KMT39: Communication in media, culture and theology
- KMT38: Forms of Communication
- KMT37: Image in media
- KMT36: Values on the Net
- KMT35: Happiness - concepts and visualizations
- KMT34: Happiness - concepts and symbols
- KMT33: Culture and media: transformations
- KMT32: Images and simulacra
- KMT31: Escaping Sacrum
- KMT30: Public relations in non-profit institutions
- KMT29: The hate and trolling on the Internet
- KMT28: The Media, Rituals and Lifestyle
- KMT27: Interdisciplinary discourses
- KMT26: The Absolute (not)present
- KMT25: Hating and trolling on the Internet
- KMT24: Socio-cultural communication: between dialogue and social engineering
- KMT23: Monastic Spirituality
- KMT22: The Faces of the Cinema
- KMT21: Media, Relationships, Communication
- KMT20: Theology of Mass Media
- KMT19: Edith Stein – Saint and Feminist?
- KMT18: Advertising, marketing and law
- KMT17: The Truth of time, the Truth of the Screen
- KMT16: Culture and communication
- KMT15: The media and education
- KMT14: Interdisciplinary discourses
- KMT13: Manipulation in the media
- KMT12: Communications at the Council
- KMT11: Media and the sacrum
- KMT10: Religion and media
- KMT9: Media artifacts
- KMT8: Cultural spaces
- KMT7: Identity and its foundations
- KMT6: Media, culture, money and...
- KMT5: Truth in the media?
- KMT4: Supermarket of the culture
- KMT3: Media masquerade
- KMT2: Rev. prof. Antoni Lewek (1940-2010) - life and work
- KMT1: Thresholds for (post)modernity
Links
- Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
- Wydział Teologiczny UKSW
- Instytut Wiedzy o Kulturze
- Instytut Edukacji Medialnej i Dziennikarstwa
Other info
We use cookies for traffic measurment. Privacy agreement (in polish).