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Keywords: media theory deconstruction ethics media person paradigm postmodernism rationality

KMT 2021 nr 4 Download PDF

Postmodern vision of media in paradigm structures – an attempt at a critical view

Cite: , Postmodernistyczna wizja mediów w strukturach paradygmatu – próba krytycznego spojrzenia, "Kultura - Media - Teologia", 2021( 48) nr 4, s. 61-82.

DOI: 10.21697/kmt.48.3

In the practice of research conducted in the field of social communication and media studies, it has established itself as the dominant functional pragmatic paradigm, derived essentially from American media research. This paradigm, in keeping with the nature and functionality of the paradigms, remains in the background and in the contexts of media research, but has contributed significantly and not to be overestimated in a significant way in media research, both at the level of media theory and empirical research. However, it is not the only model paradigm in media research. The subject of critical reflection in this article is the postmodern paradigm. However, it is not my goal to analyze its origins, specificity and consequences. Rather, the subject of my analysis is some selected aspects of theoretical media constructions, inspired by this paradigm and conditioning the way media is perceived and researched.

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Michał Drożdż

ORCID: 0000-0002-8448-7607


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