Keywords: Poland Family children children media education consumerism manipulation brand marketing young people advertising

KMT 2014 nr 3 Download PDF

Katarzyna Walotek-Ściańska

Polish Child as an Object of Marketing and Commercial Activities

Cite: Katarzyna Walotek-Ściańska, Polish Child as an Object of Marketing and Commercial Activities, "Kultura - Media - Teologia", 2014( 18) nr 3, s. 29-41.

DOI: 10.21697/kmt.18.2

This paper attempts to give an answer to the following questions: who is contemporary Polish child? Why it becomes the object of numerous marketing activities? To what extend is young Polish consumer ruled by advertising communications? The paper is based on a survey and direct interview, which were conducted among the 4, 5 and 6 year old children. The survey involved 120 Polish kindergarten kids

About authors

Dr Katarzyna Walotek-Ściańska

ORCID: (nieznany)

Adjunct in the Department of Economic Journalism and New Media, University of Economics in Katowice; Vice-Head of Institute of Journalism and Social Communication in the Humanitas University in Sosnowiec, Head Editor of “Magazyn Kultury Most”, author of publications Homo poeticus, W świecie reklamy i reklamożerców, New media in the social spaces. Strategies of influence and many academic papers on advertising and modern communication.
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