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Keywords: Facebook Twitter sentiment analysis covid-19 mental well-being emotions social media stress

KMT 2022 nr 1 Download PDF

Pandemic, businesspeople, emotions and social media. What does social media sentiment analysis reveal about the #OtwieraMY movement?

Cite: , Pandemia, przedsiębiorcy, emocje i social media. Co mówi o akcji #OtwieraMY analiza sentymentu w mediach społecznościowych?, "Kultura - Media - Teologia", 2022( 49) nr 1, s. 48-76.

DOI: 10.21697/kmt.49.3

The topic of the article is sentiment analysis in social media. The authors analyzed the posts related to the #OtwieraMY action. Some businesspeople in Poland initiated it as a response to the restrictions related to the COVID-19 pandemic in winter and spring 2021. The article aims to answer what emotions and motivations of the initiators of the action can be read from the words they use in social media. Ethical and legal issues of the action are outside the research area of the article. The data obtained from Big Data analysis were interpreted in the key of psychological theories related to stress and sense of well-being. The obtained results allow us to conclude that posts related to the #OtwieraMY on Facebook and Twitter contain a high level of negative emotions. Nevertheless, in the light of Antonovsky’s conception, the GAS model and the onion theory of happiness, entrepreneurs’ violent emotional reactions to the introduced restrictions are understandable. A long-lasting, strict system of control and punishment may deepen the crisis of psychological well-being among Polish businesspeople, intensifying symptoms of long-term stress and anxiety and, as a result, aggressive behaviour.