Keywords: Journalism Poland Image internet media relations press public relations radio television identity cultural participation community

KMT 2017 nr 3 Download PDF

Karolina Świrska-Czałbowska

The image of Poland and Poles in the European public discourse. Analysis of the results of polls and articles from the Western press in 2004-2017.

Cite: Karolina Świrska-Czałbowska, Obraz Polski i Polaków w europejskim dyskursie publicznym. Analiza wyników badań opinii publicznej i artykułów z prasy zachodniej w latach 2004-2017, "Kultura - Media - Teologia", 2017( 30) nr 3, s. 70-100.

The concept of this paper is to present how Poland and Polish people were perceived in "old" EU countries prior to Polish accession to European Union and how Polish people were evaluated in a context of "eastern enlargement". Article attempts to find an answer whether due to Polish inclusion in European institutions, image of Poland has changed and how much; how 13 years long presence in EU structures influenced perception of our country both amongst EU political elites as well as ordinary citizens. There are used both public opinion polls, Polish and international, as well as press articles, mainly from the English-language press.

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