Uniwersytet Kardynała Stefana Wyszyńskiego
w Warszawie
ul. Dewajtis 5
01-815 Warszawa
kmt.uksw.edu.pl
kmt.uksw@gmail.com
ISSN 2081-8971
DOI 10.21697/kmt
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Keywords: media education marketing media science psychology reklama
Elżbieta Sanecka
Manipulation of the television advertising aimed at children and young people
Cite: Elżbieta Sanecka, Manipulacja w reklamie telewizyjnej skierowanej do dzieci i młodzieży, "Kultura - Media - Teologia", 2013( 13) nr 2, s. 19-36.
DOI: 10.21697/kmt.13.2
The aim of this study is an attempt to analyze the psychological mechanisms of the manipulation used in the television advertising directed toward children and adolescents. It was discussed the most important forms of manipulation used in the television advertising and the possible consequences of the manipulation in the commercial advertisements on television directed toward children and adolescents, including the adoption of consumer attitudes. Moreover, the author makes an attempt to identify the main challenges in the field of media education of children and adolescents in the situation of the increasing role of the electronic media in the process of socialization.
About authors
mgr Elżbieta Sanecka
ORCID: (nieznany)
Issues
- KMT53: Literature - Media - Language
- KMT52: In the Field of Journalism
- KMT51: Liturgy in the virtual world
- KMT50: In the field of theology, communication and media culture
- KMT49: Communication and Media
- KMT48: Contemporary paradigms of social communication
- KMT47: We celebrate our 10th anniversary
- KMT46: In the field of politics, communication and media
- KMT45: Wisdom and communication in the present day
- KMT44: Search for good, truth and beauty
- KMT43: Indentity contexts
- KMT42: Cultural Identity
- KMT41: Madia in a pandemic
- KMT40: Communication and education
- KMT39: Communication in media, culture and theology
- KMT38: Forms of Communication
- KMT37: Image in media
- KMT36: Values on the Net
- KMT35: Happiness - concepts and visualizations
- KMT34: Happiness - concepts and symbols
- KMT33: Culture and media: transformations
- KMT32: Images and simulacra
- KMT31: Escaping Sacrum
- KMT30: Public relations in non-profit institutions
- KMT29: The hate and trolling on the Internet
- KMT28: The Media, Rituals and Lifestyle
- KMT27: Interdisciplinary discourses
- KMT26: The Absolute (not)present
- KMT25: Hating and trolling on the Internet
- KMT24: Socio-cultural communication: between dialogue and social engineering
- KMT23: Monastic Spirituality
- KMT22: The Faces of the Cinema
- KMT21: Media, Relationships, Communication
- KMT20: Theology of Mass Media
- KMT19: Edith Stein – Saint and Feminist?
- KMT18: Advertising, marketing and law
- KMT17: The Truth of time, the Truth of the Screen
- KMT16: Culture and communication
- KMT15: The media and education
- KMT14: Interdisciplinary discourses
- KMT13: Manipulation in the media
- KMT12: Communications at the Council
- KMT11: Media and the sacrum
- KMT10: Religion and media
- KMT9: Media artifacts
- KMT8: Cultural spaces
- KMT7: Identity and its foundations
- KMT6: Media, culture, money and...
- KMT5: Truth in the media?
- KMT4: Supermarket of the culture
- KMT3: Media masquerade
- KMT2: Rev. prof. Antoni Lewek (1940-2010) - life and work
- KMT1: Thresholds for (post)modernity
Links
- Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
- Wydział Teologiczny UKSW
- Instytut Wiedzy o Kulturze
- Instytut Edukacji Medialnej i Dziennikarstwa
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