Keywords: evangelization coronavirus media pandemic pragmalinguistics communication strategy

KMT 2021 nr 1 Download PDF

Media during Quarantine. Selected communication strategies

Cite: , Media na kwarantannę. Wybrane strategie komunikacyjne, "Kultura - Media - Teologia", 2021( 44) nr 1, s. 60-79.

DOI: 10.21697/kmt.44.4

The article is the result of pragmalinguistic research on religious message in the Polish media during the pandemic. Material from 2020 was subjected to content analysis and discourse analysis. It was described by means of communication strategies, evangelization was considered crucial. Media during the quarantine, both secular and religious supported the audience by carrying out the religious message, and adapted the program offer to their needs (Lent, Easter). It included broadcasts of services, masses for Catholics, the Way of the Cross, the rosary, and religious retreats. The author draws attention to the advantages of the media during the pandemic, but also notices its social consequences – transferring real life to the Internet.

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Katarzyna Zagórska

ORCID: 0000-0002-2015-8046

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