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Keywords: crisis communication media crisis corporate image personal image political image

KMT 2021 nr 5 Download PDF

Crisis communication and the potential worsening of crises

Cite: , Komunikacja kryzysowa jako czynnik rozwoju kryzysu, "Kultura - Media - Teologia", 2021( 47) nr 5, s. 125-148.

DOI: 10.21697/kmt.47.7

The topic of this article is crisis communication in the media and in politics. The author discusses the definitions of a crisis and the rules of crisis communication, then analyses several case studies of crisis communication when the crisis was worsened rather than reduced. Six mistakes in crisis communication are analysed in the article: 1) falsehood, 2.) missing the allegation, 3) aggression, 4) lack of empathy, 5) message inconsistency, and 6) missing the expectations of the audience. In the final part of the article the author discusses the issue of creating effective crisis communication and its rules.

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Marek Kochan

ORCID: 0000-0001-9502-6171

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