KMT 2021 nr 5 Download PDF

The topics on magazine covers and the reactions of Polish audiences

Cite: , Treść tematów okładkowych w magazynach a reakcje polskich odbiorców, "Kultura - Media - Teologia", 2021( 47) nr 5, s. 58-98.

DOI: 10.21697/kmt.47.4

This article is a continuation of research on the topics that are displayed on the front covers of magazines. The subject of research is the content of these topic areas. The main purpose of the analysis is to investigate the reaction of Polish audiences to the topics of magazine cover stories. Other goals are to present 1) the impact of demographic categories (gender, age, education, and place of residence) on the reception of the cover story topics and 2) the most and least popular topics among representatives of each of these demographic categories. The author tests her hypothesis that the selection of topics for covers affects the reactions of polish audiences, encouraging or discouraging them to choose a specific magazine. However, consumers’ decisions are linked to the above-mentioned demographic categories. The paper is based on a quantitative survey, conducted with Computer Assisted Web Interviews between September 2 and 6, 2016 on a nationwide sample of Poles (N = 1,094), selected by panel Ariadna.

About authors

Dr Anna Jupowicz-Ginalska

ORCID: 0000-0002-7016-0427