Uniwersytet Kardynała Stefana Wyszyńskiego
w Warszawie
ul. Dewajtis 5
01-815 Warszawa
kmt.uksw.edu.pl
kmt.uksw@gmail.com
ISSN 2081-8971
DOI 10.21697/kmt
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Keywords: Facebook Twitter Image hating internet marketing new media public relations social media trolling trolling
Urszula Podraza
Hate speech as a threat to the brand image and market position of companies.
Cite: Urszula Podraza, Hejt jako zagrożenie wizerunku i pozycji rynkowej firm, "Kultura - Media - Teologia", 2017( 29) nr 2, s. 33-45.
DOI: 10.21697/kmt.29.3
New, increasingly common phenomenon is a hate speech against companies, large global brands as well as small and medium-sized enterprises. Aggressive, unjustified criticism weak the image of the attacked brand, which loses the trust of consumers and partners. Economic hate speech has also a negative impact on the economic position of small businesses. This article discusses the causes of this phenomenon and the strategies of defense of the attacked companies.
About authors
Urszula Podraza
ORCID: (nieznany)
Issues
- KMT53: Literature - Media - Language
- KMT52: In the Field of Journalism
- KMT51: Liturgy in the virtual world
- KMT50: In the field of theology, communication and media culture
- KMT49: Communication and Media
- KMT48: Contemporary paradigms of social communication
- KMT47: We celebrate our 10th anniversary
- KMT46: In the field of politics, communication and media
- KMT45: Wisdom and communication in the present day
- KMT44: Search for good, truth and beauty
- KMT43: Indentity contexts
- KMT42: Cultural Identity
- KMT41: Madia in a pandemic
- KMT40: Communication and education
- KMT39: Communication in media, culture and theology
- KMT38: Forms of Communication
- KMT37: Image in media
- KMT36: Values on the Net
- KMT35: Happiness - concepts and visualizations
- KMT34: Happiness - concepts and symbols
- KMT33: Culture and media: transformations
- KMT32: Images and simulacra
- KMT31: Escaping Sacrum
- KMT30: Public relations in non-profit institutions
- KMT29: The hate and trolling on the Internet
- KMT28: The Media, Rituals and Lifestyle
- KMT27: Interdisciplinary discourses
- KMT26: The Absolute (not)present
- KMT25: Hating and trolling on the Internet
- KMT24: Socio-cultural communication: between dialogue and social engineering
- KMT23: Monastic Spirituality
- KMT22: The Faces of the Cinema
- KMT21: Media, Relationships, Communication
- KMT20: Theology of Mass Media
- KMT19: Edith Stein – Saint and Feminist?
- KMT18: Advertising, marketing and law
- KMT17: The Truth of time, the Truth of the Screen
- KMT16: Culture and communication
- KMT15: The media and education
- KMT14: Interdisciplinary discourses
- KMT13: Manipulation in the media
- KMT12: Communications at the Council
- KMT11: Media and the sacrum
- KMT10: Religion and media
- KMT9: Media artifacts
- KMT8: Cultural spaces
- KMT7: Identity and its foundations
- KMT6: Media, culture, money and...
- KMT5: Truth in the media?
- KMT4: Supermarket of the culture
- KMT3: Media masquerade
- KMT2: Rev. prof. Antoni Lewek (1940-2010) - life and work
- KMT1: Thresholds for (post)modernity
Links
- Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
- Wydział Teologiczny UKSW
- Instytut Wiedzy o Kulturze
- Instytut Edukacji Medialnej i Dziennikarstwa
Other info
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