Uniwersytet Kardynała Stefana Wyszyńskiego
w Warszawie
ul. Dewajtis 5
01-815 Warszawa
kmt.uksw.edu.pl
kmt.uksw@gmail.com
ISSN 2081-8971
DOI 10.21697/kmt
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Keywords: Facebook Twitter big data internet interpretation convergence viral marketing methodology new media technological progress social media virtual communities
Marek Robak
Internet analytics and its potential in the third sector
Cite: Marek Robak, Analityka internetowa i jej potencjał w trzecim sektorze, "Kultura - Media - Teologia", 2017( 30) nr 3, s. 52-69.
DOI: 10.21697/kmt.30.3
The majority of non-government organizations use Internet in their activities, but only a fraction of them investigate the effectiveness of communication. This article attempts to answer the question of whether third-sector organizations can improve their efficiency by researching their online activities and what kind of research is useful and feasible for this organization. The author presents a theory of an organization's maturity (Davenport / Harris). On this basis, he presents the results of its own comparative studies (2015 / 2017), which assesses what part of third-party organizations collect data on the behavior of Internet users. There are also proposals for ten types of Internet research combined with the assessment of the usefulness of these researches for non-governmental organizations.
About authors
dr Marek Robak
ORCID: 0000-0001-8331-2891
Issues
- KMT53: Literature - Media - Language
- KMT52: In the Field of Journalism
- KMT51: Liturgy in the virtual world
- KMT50: In the field of theology, communication and media culture
- KMT49: Communication and Media
- KMT48: Contemporary paradigms of social communication
- KMT47: We celebrate our 10th anniversary
- KMT46: In the field of politics, communication and media
- KMT45: Wisdom and communication in the present day
- KMT44: Search for good, truth and beauty
- KMT43: Indentity contexts
- KMT42: Cultural Identity
- KMT41: Madia in a pandemic
- KMT40: Communication and education
- KMT39: Communication in media, culture and theology
- KMT38: Forms of Communication
- KMT37: Image in media
- KMT36: Values on the Net
- KMT35: Happiness - concepts and visualizations
- KMT34: Happiness - concepts and symbols
- KMT33: Culture and media: transformations
- KMT32: Images and simulacra
- KMT31: Escaping Sacrum
- KMT30: Public relations in non-profit institutions
- KMT29: The hate and trolling on the Internet
- KMT28: The Media, Rituals and Lifestyle
- KMT27: Interdisciplinary discourses
- KMT26: The Absolute (not)present
- KMT25: Hating and trolling on the Internet
- KMT24: Socio-cultural communication: between dialogue and social engineering
- KMT23: Monastic Spirituality
- KMT22: The Faces of the Cinema
- KMT21: Media, Relationships, Communication
- KMT20: Theology of Mass Media
- KMT19: Edith Stein – Saint and Feminist?
- KMT18: Advertising, marketing and law
- KMT17: The Truth of time, the Truth of the Screen
- KMT16: Culture and communication
- KMT15: The media and education
- KMT14: Interdisciplinary discourses
- KMT13: Manipulation in the media
- KMT12: Communications at the Council
- KMT11: Media and the sacrum
- KMT10: Religion and media
- KMT9: Media artifacts
- KMT8: Cultural spaces
- KMT7: Identity and its foundations
- KMT6: Media, culture, money and...
- KMT5: Truth in the media?
- KMT4: Supermarket of the culture
- KMT3: Media masquerade
- KMT2: Rev. prof. Antoni Lewek (1940-2010) - life and work
- KMT1: Thresholds for (post)modernity
Links
- Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
- Wydział Teologiczny UKSW
- Instytut Wiedzy o Kulturze
- Instytut Edukacji Medialnej i Dziennikarstwa
Other info
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