Keywords: commercialization Poland Image marketing intellectual property law law sport law sport

KMT 2014 nr 1

Kamil Szpyt

Legal issues of the exploitation of a national team member’s personal portrayal by the Polish Sports Association

Cite: Kamil Szpyt, Prawna problematyka eksploatacji wizerunku członka kadry narodowej przez polski związek sportowy, "Kultura - Media - Teologia", 2014( 16) nr 1, s. 77-99.

The article describes legal issues of the exploitation of a national team member’s image by the Polish Sports Association. All the most important doubts concerning legal interpretation in accordance with the act 14 from 25th June 2010 about sport (with the arrangements of judicature and doctrine taken into account) were discussed here comprehensively. In the work there is also an explanation of the term “image” itself, the scope of the right of personal portrayal and the entity entitled to it.

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