Keywords: internet reklama commercialization consumerism new media marketing social media ethics economy virtual communities

KMT 2014 nr 1 Download PDF

Nina Stępnicka

Virtual Societies in the Real World: Return to the Roots or a New E-Business Model? An Attempt to Interpret on the Basis of E-Commerce Services. An Attempt to Interpret on the Basis of E-Commerce Services

Cite: Nina Stępnicka, Virtual Societies in the Real World: Return to the Roots or a New E-Business Model? An Attempt to Interpret on the Basis of E-Commerce Services, "Kultura - Media - Teologia", 2014( 16) nr 1, s. 53-61.

Virtual e-commerce societies currently show characteristics and follow similar rules as different virtual societies do. They unite active and passive users: buyers and sellers in trade services who beside carrying out transactions do other things that are connected with social activity. The most characteristic feature of the virtual e-commerce societies, mainly the ones involved in auction services is transferring virtual contacts and relationships to real world, organizing real meetings and rallies of users, sympathizers, fans and all interested in being a part of auction services. The examples of virtual e-commerce societies that get transferred to the real world are Allegro.pl and eBay.com, which since the beginning of their existence (second half of the 1990s) introduced business models based on replenishment of traditional on-line activity with off-line meetings and events.

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