Cite: Dagmara Jaszewska, Kultura – rzecz gustu? O kilku granicach supermarketyzacji kultury, "Kultura - Media - Teologia", 2011( 4) nr 1, s. 19-33.
Article represents threats flowing from the commoditization and globalization of culture, which process Gordon Mathews named “cultural supermarket” and which causes an unparunparalleled space of "freedom of choice” for an individual. The authoress compares this phenomena with conception of the postmoderity and shows their common core – the consumption. She shows then, that so as postmodernity, as the supermarketization of culture has it’s borders too. She calls the theoretical conceptions portraying these borders, and moreover she represents and short characterizes the phenomena of the present culture, where we cannot find a stereotypical vision of superficiality of choice - for example the consumption "full of the meanings”, the invisible "work on symbols” characteristic for youth subcultures, or the phenomenon of the internet fandom’s.