Uniwersytet Kardynała Stefana Wyszyńskiego
w Warszawie
ul. Dewajtis 5
01-815 Warszawa
kmt.uksw.edu.pl
kmt.uksw@gmail.com
ISSN 2081-8971
DOI 10.21697/kmt
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Keywords: Poland Family children children media education consumerism manipulation brand marketing young people advertising
Katarzyna Walotek-Ściańska
Polish Child as an Object of Marketing and Commercial Activities
Cite: Katarzyna Walotek-Ściańska, Polish Child as an Object of Marketing and Commercial Activities, "Kultura - Media - Teologia", 2014( 18) nr 3, s. 29-41.
DOI: 10.21697/kmt.18.2
This paper attempts to give an answer to the following questions: who is contemporary Polish child? Why it becomes the object of numerous marketing activities? To what extend is young Polish consumer ruled by advertising communications? The paper is based on a survey and direct interview, which were conducted among the 4, 5 and 6 year old children. The survey involved 120 Polish kindergarten kids
About authors
Dr Katarzyna Walotek-Ściańska
ORCID: (nieznany)
Issues
- KMT53: Literature - Media - Language
- KMT52: In the Field of Journalism
- KMT51: Liturgy in the virtual world
- KMT50: In the field of theology, communication and media culture
- KMT49: Communication and Media
- KMT48: Contemporary paradigms of social communication
- KMT47: We celebrate our 10th anniversary
- KMT46: In the field of politics, communication and media
- KMT45: Wisdom and communication in the present day
- KMT44: Search for good, truth and beauty
- KMT43: Indentity contexts
- KMT42: Cultural Identity
- KMT41: Madia in a pandemic
- KMT40: Communication and education
- KMT39: Communication in media, culture and theology
- KMT38: Forms of Communication
- KMT37: Image in media
- KMT36: Values on the Net
- KMT35: Happiness - concepts and visualizations
- KMT34: Happiness - concepts and symbols
- KMT33: Culture and media: transformations
- KMT32: Images and simulacra
- KMT31: Escaping Sacrum
- KMT30: Public relations in non-profit institutions
- KMT29: The hate and trolling on the Internet
- KMT28: The Media, Rituals and Lifestyle
- KMT27: Interdisciplinary discourses
- KMT26: The Absolute (not)present
- KMT25: Hating and trolling on the Internet
- KMT24: Socio-cultural communication: between dialogue and social engineering
- KMT23: Monastic Spirituality
- KMT22: The Faces of the Cinema
- KMT21: Media, Relationships, Communication
- KMT20: Theology of Mass Media
- KMT19: Edith Stein – Saint and Feminist?
- KMT18: Advertising, marketing and law
- KMT17: The Truth of time, the Truth of the Screen
- KMT16: Culture and communication
- KMT15: The media and education
- KMT14: Interdisciplinary discourses
- KMT13: Manipulation in the media
- KMT12: Communications at the Council
- KMT11: Media and the sacrum
- KMT10: Religion and media
- KMT9: Media artifacts
- KMT8: Cultural spaces
- KMT7: Identity and its foundations
- KMT6: Media, culture, money and...
- KMT5: Truth in the media?
- KMT4: Supermarket of the culture
- KMT3: Media masquerade
- KMT2: Rev. prof. Antoni Lewek (1940-2010) - life and work
- KMT1: Thresholds for (post)modernity
Links
- Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
- Wydział Teologiczny UKSW
- Instytut Wiedzy o Kulturze
- Instytut Edukacji Medialnej i Dziennikarstwa
Other info
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