Keywords: media education Family consumerism Poland children marketing children young people manipulation advertising brand

KMT 2014 nr 3 Download PDF

Katarzyna Walotek-Ściańska

Polish Child as an Object of Marketing and Commercial Activities

Cite: Katarzyna Walotek-Ściańska, Polish Child as an Object of Marketing and Commercial Activities, "Kultura - Media - Teologia", 2014( 18) nr 3, s. 29-41.

This paper attempts to give an answer to the following questions: who is contemporary Polish child? Why it becomes the object of numerous marketing activities? To what extend is young Polish consumer ruled by advertising communications? The paper is based on a survey and direct interview, which were conducted among the 4, 5 and 6 year old children. The survey involved 120 Polish kindergarten kids

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