Cite: Żaneta Krawczyk-Antońska, Opowieść gminna w odsłonie Web 2.0 i jej wpływ na wolność słowa, "Kultura - Media - Teologia", 2013( 14) nr 3, s. 65-79.
The demand for a contemporary version of urban legend is the result of increasing needs for emotions. The simultaneity of transmission and the multiplicity of media broadcasters has dramatically increased the impact of any information. However, the generally preferred one is one with a potential for sensational news. Such a structure of the supply and demand of information affects the process of using freedom of speech, which, combined with anonymity and the lack of responsibility for comments made, repeatedly leads to the ideals of these values being distorted. Equalising an opinion and a fact, rumour and truth, using tragic human stories as a mass consumption means teaches thinking without a the second thought and oversimplifies the level of public debate. What is, consequently, the real significance of rumour in the web 2.0 culture? In what way does it deform approach to freedom and civil society liberties?