Keywords: hating trolling

KMT 2016 nr 6 Download PDF

Monika Kaczmarek-Śliwińska

Managing the crisis communication in the space social media in the context of the phenomenon online aggression

Cite: Monika Kaczmarek-Śliwińska, Zarządzanie komunikacją kryzysową w przestrzeni mediów społecznościowych w kontekście zjawiska hejtingu, "Kultura - Media - Teologia", 2016( 25) nr 6, s. 46-58.

Crisis management is often hampered by the occurrence online aggression. Environment of new media and social media is characterized by features which in not-supporting conditions can effectively threaten the crisis management. Hence essential an awareness of the phenomenon, but also potential effects and ways of reacting are being shown. It is worthwhile also having a fact that a presence and an activity are missing the person on the account or isn't guaranteeing the organization avoiding connected problems from online aggression.

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