Cite: Jan Szewek, Jak zainteresować media sprawami Kościoła?, "Kultura - Media - Teologia", 2011( 4) nr 1, s. 66-72.
The article has an instructional character, but it also possesses valuable cognitive qualities. It is a source of information about kinds and types of leading paragraphs ("leads") and the typology is unique in the subject bibliography. The synthetic character of the article can become an essential aid, especially for people beginning their work with the journalists, pointing out the most vital issues in media relations activities. The rules worked out by the lecturer, as well as the practice (of an information centre manager) become even weightier in the context of more and more problematic interest of the media in the questions of faith. Thus, the paper has a particular value from the Church institutions' point of view. Globalna Infrastuktura Informacyjna, teologia internetu, zarządzanie wiedzą.