Cite: Urszula Podraza, Hejt jako zagrożenie wizerunku i pozycji rynkowej firm, "Kultura - Media - Teologia", 2017( 29) nr 2, s. 33-45.
New, increasingly common phenomenon is a hate speech against companies, large global brands as well as small and medium-sized enterprises. Aggressive, unjustified criticism weak the image of the attacked brand, which loses the trust of consumers and partners. Economic hate speech has also a negative impact on the economic position of small businesses. This article discusses the causes of this phenomenon and the strategies of defense of the attacked companies.