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KMT 2017 nr 7 Download PDF

Marta Brzezińska-Waleszczyk

How to increase the effectiveness of non-profit organizations using social media? Case study based on selected Catholic foundations

Cite: Marta Brzezińska-Waleszczyk, Jak zwiększyć skuteczność organizacji non profit korzystając z social media? Case study na podstawie wybranych fundacji katolickich, "Kultura - Media - Teologia", 2017( 30) nr 7, s. 30-51.

Based on examples of some public benefit organizations (Catholic and secular), Author shows how to use the social media tools to promote non-profit activities and thereby increase their effectiveness. Author presents the results of media monitoring on the presence of selected foundations on the Internet, and try to formulate good rules of communication in social media channels by analysis the largest Polish public benefit organizations.

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