Keywords: media education cultural participation photography visual culture Visual media picture new media manipulation ethics communication fotocast multimedia reportage genre hybrid convergence

KMT 2014 nr 1 Download PDF

Anna Maćkowiak

The Fotocast - Between Creation and Manipulation

Cite: Anna Maćkowiak, Fotokast – między kreacją a manipulacją, "Kultura - Media - Teologia", 2014( 16) nr 1, s. 41-51.

Convergence of media has become a fact, a reality in which we live in and actively create. The development of technology, and consequently, media, has not been without significance for the development and evolution of journalism, as well as and radio genres. One of the most popular genre hybrids are photocasts, often referred to as multimedia reportages. Undoubtedly, they have an enormous cognitive value. The spoken word, characteristic of radio reportages, is supported with images, enabling us to get to know the main character and his world better. However, this reportage form is also not free from manipulation. The combination of two seemingly impossible to simultaneously co-exist genres – photo reportage and radio reportage – opens up new areas for manipulation. The paper attempts to analyze the phenomenon of manipulation and its absence on selected examples.


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