Cite: Peter Mikuláš, Ph. D., Global Patterns for National Stars? Celebreality in Slovakia, "Kultura - Media - Teologia", 2012( 10) nr 3, s. 103-114.
The use of celebrities in the media communication is not new phenomenon, but frequency of its use is on the rise. In this study, we focus on the use of celebrities in current television programs, focusing primarily on the reality TV genre. We present a comparative analysis of American and Slovak celebrities - protagonists of selected reality TV formats. The fundamental question that we ask is: is there a global formula for national stars in reality TV, or is presented degree of originality sufficient enough, so we can talk about the development of autonomous lines at both levels?