Keywords: Twitter Facebook humour the Other the Stranger conflict social engineering viral marketing narrativity memes islam muslim USA

KMT 2017 nr 7 Download PDF

Krzysztof Wasilewski

The online activity of the American alternative right movement and its impact on the radicalization of the immigration debate in the United States

Cite: Krzysztof Wasilewski, Internetowa aktywność amerykańskiego ruchu alternatywnej prawicy i jej wpływ na radykalizację debaty imigracyjnej w Stanach Zjednoczonych, "Kultura - Media - Teologia", 2017( 30) nr 7, s. 101-121.

The article analyzes the impact of the immigration discourse of the online “alt-right” media on the debate on immigration in the United States. The alternative right, being a new social movement, uses fundamental media genres such as culture jamming, civic journalism and mobilization based on the media. Due to them, communications issued by the alternative media infiltrate into the public debate. The process of its radicalization could be observed during the presidential campaign in 2016, when the “alt-right” media, together with the mainstream media” shaped the US immigration discourse.

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